Lookbook: Concept Statement

For our lookbook, we will be showcasing different fashionable outfits using the Pantone Spring 2013 Color Trend Report. We will be showing 6 looks of how you can wear the 10 unique colors, either by themselves or together.

The lookbook will be a catalogue that provide inspiration to the upcoming Spring season, giving the viewer ideas of how to wear the color in a whole outfit or wearing hints of color throughout the outfit.

The shoot will be in Heritage Park in Cerritos which has stone work on walls which will provide a texture to the photographs and provide vibrancy to the colors.

We have two models who are going to be in the shoot. We will be pulling clothes from Jasmine’s Aunt’s clothing store that carries Junior Women’s Fashion as well as from other stores her aunt is affiliated with. Hair and makeup will be done by Jasmine. We do have a photographer who has


Pantone Fashion Spring 2013

Link to Pantone Spring 2013 Fashion and Color Trend Report:




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Street Blog: Concept Statement

SanteeMapSantee Alley is located in the Fashion District in Downtown Los Angeles. It is between on Maple Ave and Santee Ave and run from 12th Street and Olympic Blvd.  “The Alley” is one of the biggest shopping destinations in Los Angeles. Santee Alley sells everything from women’s wear, shoes, accessories, shoes, and cosmetics.

We wanted to focus our blog on the street fashion of Santee Alley. Since it’s in the heart of the Fashion District, we wanted to see what kind of people shop here and why they choose to shop here instead of other shopping centers such as malls, outlets, etc. Also, we want to see what people are buying and the price points. Since the alley is known to sell counterfeits, we want to also investigate if any of these fashionistas are prone to buy these types of items.

We are going to look for women and men, who are between the ages of 18-26. We will use photography and video to capture any interaction we have with people.

Sample of questions we might ask:

What brings you to Santee Alley?

What inspires your fashion choices?

What’s your favorite store in Santee Alley?

Do you buy all your clothes from Santee Alley? If not, what do you buy?

How far did you travel to get here?

How long have you been shopping here?